DesignKARDesign is a practice of subtraction.
I'm Kumar Abhay Raj - I design and build digital products with AI-first workflows: websites, apps, automations, and the brands they live under. Eight years of design craft decide how everything I ship looks; tools like Claude Code, Supabase, and Vercel decide how fast it ships.
The industry hasn't settled on a name for this role - Design Engineer, Creative Technologist, AI Product Designer, AI Product Builder. I answer to all of them. The work is the same: idea, designed, built, shipped. Photoshop and Illustrator still sit on my desk - as supporting actors.
Based in
Bengaluru, India
Status
Available worldwide
Role
Design × AI × Product
DesignKAR - Studio Mark
Clarity over decoration
Every mark earns its place. If it doesn't carry meaning, it doesn't ship.
Systems, not one-offs
A good identity is a rulebook - flexible enough to live for a decade.
Motion with purpose
Movement should explain hierarchy, not just impress for a second.
Craft in the unseen
The kerning nobody mentions is the reason the whole thing feels expensive.
Design
- Brand Identity01
- Creative Strategy02
- Motion Graphics03
- Campaign Design04
- OOH & Print05
- Brand Guidelines06
AI & Generative
- Midjourney01
- Runway02
- ElevenLabs03
- Google Veo04
- Kling05
- Node-based AI Workflows06
Build & Automate
- Claude Code01
- Vercel02
- WordPress03
- Make.com04
- Google Apps Script05
- n8n06
Adobe & Tools
- After Effects (Expert)01
- Photoshop02
- Illustrator03
- Adobe Express04
- Firefly05
Independent product building
Shipped Century Immencity, NANDI, and the BFC game with AI-first tooling. DesignKAR takes shape.
EPIC Champion Award, Century
Recognised for pioneering AI-integrated creative production, plus a second internal award for design output. First AI product builds shipped.
Featured on Ads of the World
The 'Built Rare' campaign ran TOI front pages and Bengaluru Airport OOH, featured by the Clio Network and Mad Over Marketing. Century Circles identity delivered.
Century Real Estate, Bengaluru
Joined as Assistant Manager, Graphic Design: the full media mix across four to five live projects per cycle.
Emovur Embrace Technology
Branding and motion for Doosan, Hyundai, Maruti Suzuki outlets and more; mentored a team of three junior designers.
Moldbreaker Studio, Kolkata
Motion graphics for launches and campaigns, plus UI/UX for client websites.
Creative Commune, Kolkata
First studio seat: branding and promotional creatives for retail clients.